TREEIB
Martin’s mission is to connect scientists, policymakers and local implementers to bring the latest scientific knowledge into daily practice. His field of work is combating climate change, urban landscape adaptation to climate change, optimizing tree ecosystem services, and advocacy for large urban tree conservation. He is acting on global, national and local levels. Martin is also an entrepreneur, inventor, and president of a non-profit organization protecting large trees in cities. Martin’s academic background is in economics and information systems. His career started about in global corporations. Since 2004 he has been in business with my wife and they have brought number of innovations to marketing, publishing, landscaping and tree care. One of the last contributions is a set of tools and a method of watering established, especially large trees in cities under the name TREEIB®. TREEIB® not only gives hope for a better life for urban trees, but also opens for all tree care professionals a new segment for their business: watering large trees. More information at www.treeib.com